Why should you choose Nisa For Emarsys Training?

Nisa Trainings is the best online training platform for conducting one-on-one interactive live sessions with a 1:1 student-teacher ratio. You can gain hands-on experience by working on near-real-time projects under the guidance of our experienced faculty. We support you even after the completion of the course and happy to clarify your doubts anytime. Our teaching style at Nisa Trainings is entirely hands-on. You’ll have access to our desktop screen and will be actively conducting hands-on labs on your desktop.

Job Assistance

If you face any problem while working on Emarsys Course, then Nisa Trainings is simply a Call/Text/Email away to assist you. We offer Online Job Support for professionals to assist them and to solve their problems in real-time.

The Process we follow for our Online Job Support Service:

• We receive your inquiry for Online Job
• We will arrange a telephone call with our consultant to grasp your complete requirement and the tools you’re
• If our consultant is 100% confident in taking up your requirement and when you are also comfortable with our consultant, we will only agree to provide service. And then you have to make the payment to get the service from
• We will fix the timing for Online Job Support as mutually agreed by you and our consultant.

Course Information

Emarsys Training

Duration: 25 Hours

Timings: Weekdays (1-2 Hours per day) [OR] Weekends (2-3 Hours per day)

Training Method: Instructor Led Online One-on-One Live Interactive

Sessions.

COURSE CONTENT :

1. Introduction to Emarsys

• Platform Overview: Introduction to Emarsys and its core features (email marketing, SMS, personalization, automation).
• User Interface: Navigation and basic functionality of the Emarsys platform.
• Account Setup: How to configure an Emarsys account, including initial setup and integration.

2. Customer Segmentation

• Segmentation Basics: Introduction to segmentation in Emarsys and why it is important for targeted marketing.
• Creating Segments: How to create and manage segments based on customer behaviors, demographics, and other data points.
• Advanced Segmentation: Using complex criteria for segmentation, including custom fields and predictive data.

3. Email Marketing

• Email Campaign Setup: How to create and schedule email campaigns using templates, dynamic content, and personalization.
• Email Editor & Design: Using the drag-and-drop editor to design emails that are optimized for various devices and browsers.
• Personalization & Dynamic Content: Incorporating personalized messages and dynamic content to improve engagement.
• Email Testing & Optimization: Setting up A/B tests and analyzing performance to optimize campaigns.

4. Marketing Automation

• Automated Campaigns: Setting up automated workflows such as welcome series, cart abandonment, re-engagement, and post-purchase sequences.
• Customer Journeys: Understanding and creating customer journeys based on specific actions or behaviors.
• Triggering Automation: Using triggers like time, behavior, or customer activity to initiate automated campaigns.
• Advanced Automation Features: Using advanced features like AI-powered recommendations and push notifications.

5. SMS & Push Notification Marketing

• SMS Campaigns: Creating and sending SMS messages, using personalization, and understanding SMS best practices.
• Push Notifications: Setting up and managing push notifications on both web and mobile platforms to engage users in real-time.
• Multi-Channel Campaigns: Managing cross-channel campaigns (email, SMS, push, and web) from a unified dashboard.

6. Data & Analytics

• Understanding Analytics: Overview of the analytics dashboard and key performance indicators (KPIs) to track.
• Reporting & Insights: How to create and interpret reports, including open rates, click-through rates, conversions, etc.
• Advanced Analytics: Using more advanced features like cohort analysis, revenue tracking, and segmentation reports.

7. A/B Testing & Optimization

• Setting Up A/B Tests: How to run A/B tests on emails, landing pages, and other content to understand what resonates with your audience.
• Test Variations: How to define and test multiple variables, including subject lines, content, and timing.
• Results Interpretation: Understanding the data from tests and making data-driven decisions for optimization.

8. Customer Data Management

• Importing & Exporting Data: Best practices for importing customer data (e.g., CSV files), syncing with other platforms, and exporting reports.
• Data Fields & Custom Data: How to manage custom fields for customers and leverage data for better segmentation and personalization.

9. Integrations & API

• Integrating Emarsys with Other Platforms: Integrating Emarsys with third-party systems like eCommerce platforms (Shopify, Magento), CRMs (Salesforce), and other marketing tools.
• API Usage: Introduction to using Emarsys APIs for data synchronization and custom workflows.

10. Best Practices

• Data Privacy & Compliance: How to ensure compliance with GDPR and other data privacy laws while using Emarsys.
• Deliverability & Inbox Placement: Tips for improving email deliverability and ensuring messages land in inboxes.
• Engagement Strategies: Best practices for increasing customer engagement and retention using Emarsys.

11. Emarsys Academy and Resources

• Emarsys Academy: Accessing online learning materials, certifications, and training resources available on Emarsys Academy.
• Support & Community: How to utilize Emarsys support, knowledge base, and community forums for assistance and collaboratio