Marketo Training

Categories Analytics Course
Course level:Intermediate

Marketo is a popular marketing automation platform used for email marketing, lead management, analytics, and more. Training in Marketo typically covers the following core areas, depending on the depth and focus of the course.

Marketo Training
Marketo Training – Learn Online

Why should you choose Nisa For Marketo Training?

Nisa Trainings is the best online training platform for conducting one-on-one interactive live sessions with a 1:1 student-teacher ratio. You can gain hands-on experience by working on near-real-time projects under the guidance of our experienced faculty. We support you even after the completion of the course and happy to clarify your doubts anytime. Our teaching style at Nisa Trainings is entirely hands-on. You’ll have access to our desktop screen and will be actively conducting hands-on labs on your desktop.

Job Assistance

If you face any problem while working on Marketo Course, then Nisa Trainings is simply a Call/Text/Email away to assist you. We offer Online Job Support for professionals to assist them and to solve their problems in real-time.

The Process we follow for our Online Job Support Service:

  • We receive your inquiry for Online Job
  • We will arrange a telephone call with our consultant to grasp your complete requirement and the tools you’re
  • If our consultant is 100% confident in taking up your requirement and when you are also comfortable with our consultant, we will only agree to provide service. And then you have to make the payment to get the service from
  • We will fix the timing for Online Job Support as mutually agreed by you and our consultant.

Course Information

Marketo Training
Duration: 25 Hours
Timings: Weekdays (1-2 Hours per day) [OR] Weekends (2-3 Hours per day)
Training Method: Instructor Led Online One-on-One Live Interactive
Sessions.

COURSE CONTENT :

1. Introduction to Marketo
  • Overview of Marketo: Introduction to the platform and its main features.
  • Marketo Ecosystem: Understanding how Marketo fits within the broader landscape of marketing automation.
  • Navigating Marketo Interface: How to use the Marketo dashboard, main navigation menu, and various tools.
2. Lead Management and Segmentation
  • Lead Database Management: Understanding leads, lead records, and lifecycle stages.
  • Lead Scoring: Creating and implementing lead scoring models to prioritize prospects.
  • Segmentation: Segmenting your database based on demographics, behaviors, and engagement.
  • Smart Lists: Building dynamic lists to group contacts based on criteria.
3. Campaign Management
  • Email Marketing: Creating and sending emails, including responsive designs, personalization, and A/B testing.
  • Triggered Campaigns: Setting up automated campaigns that respond to specific lead actions or behaviors.
  • Batch Campaigns: Managing scheduled campaigns for large audiences.
  • Event-Based Campaigns: Setting up and managing campaigns around webinars or other events.
4. Landing Pages and Forms
  • Creating Landing Pages: Designing and building landing pages for specific campaigns or offers.
  • Forms: Creating and managing forms to capture lead data.
  • Form Tracking: How forms are tracked and integrated with CRM or other systems.
5. Reporting and Analytics
  • Dashboards and Analytics: Creating custom reports and understanding Marketo’s reporting tools.
  • Revenue Cycle Analytics: Measuring campaign effectiveness, lead progression, and conversion rates.
  • Attribution Models: Setting up and analyzing attribution models for multi-touch campaigns.
6. Integrations and Advanced Features
  • CRM Integration (Salesforce, Microsoft Dynamics): How to connect Marketo with a CRM system for a seamless flow of lead data.
  • API and Webhooks: Introduction to Marketo’s API capabilities and how they can be used to automate tasks or integrate with other platforms.
  • Advanced Segmentation: Using custom fields, dynamic content, and advanced filters for more precise targeting.
  • Personalization: Personalizing content and emails based on lead data and behavior.
7. Best Practices and Troubleshooting
  • Email Deliverability: Understanding and improving email deliverability.
  • Data Cleanliness and Hygiene: Managing data quality to ensure effective campaigns.
  • Troubleshooting Campaigns: Diagnosing and solving common issues in campaigns and lead flows.
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