Oracle BlueKai Data Management Platform Training
Oracle BlueKai is a leading data management platform (DMP) that helps organizations manage and activate their first-party, second-party, and third-party data to deliver personalized marketing campaigns. It allows businesses to gain insights into their customer base, enhance data-driven decision-making, and optimize customer experiences across various channels.
Why should you choose Nisa For Oracle Bluekai Data Management Platform Training?
Nisa Trainings is the best online training platform for conducting one-on-one interactive live sessions with a 1:1 student-teacher ratio. You can gain hands-on experience by working on near-real-time projects under the guidance of our experienced faculty. We support you even after the completion of the course and happy to clarify your doubts anytime. Our teaching style at Nisa Trainings is entirely hands-on. You’ll have access to our desktop screen and will be actively conducting hands-on labs on your desktop.
Job Assistance
If you face any problem while working on Oracle BlueKai Data Management Platform Course, then Nisa Trainings is simply a Call/Text/Email away to assist you. We offer Online Job Support for professionals to assist them and to solve their problems in real-time.
The Process we follow for our Online Job Support Service:
- We receive your inquiry for Online Job
- We will arrange a telephone call with our consultant to grasp your complete requirement and the tools you’re
- If our consultant is 100% confident in taking up your requirement and when you are also comfortable with our consultant, we will only agree to provide service. And then you have to make the payment to get the service from
- We will fix the timing for Online Job Support as mutually agreed by you and our consultant.
Course Information
Oracle BlueKai Data Management Platform Training
Duration: 25 Hours
Timings: Weekdays (1-2 Hours per day) [OR] Weekends (2-3 Hours per day)
Training Method: Instructor Led Online One-on-One Live Interactive
Sessions.
COURSE CONTENT :
1. Introduction to Oracle BlueKai
- Overview of Oracle BlueKai as a data management platform.
- Key features and capabilities of the platform.
- How BlueKai integrates with other Oracle solutions and third-party marketing tools.
2. Setting Up Oracle BlueKai
- How to create and configure a BlueKai account.
- Importing and integrating data from different sources.
- Setting up audience segments.
- Setting up and using BlueKai’s user interface.
3. Data Collection and Integration
- Understanding data collection mechanisms.
- Collecting and aggregating customer data across channels.
- Integrating first-party and third-party data sources.
- Working with data onboarding and audience ingestion.
4. Audience Segmentation
- Defining audience segments based on various criteria (demographics, behavior, etc.).
- Using BlueKai to build and refine audience segments for targeting.
- Implementing segment activation to improve marketing effectiveness.
5. Data Activation and Campaign Execution
- Using Oracle BlueKai to activate data for personalized marketing campaigns.
- Connecting BlueKai to various marketing channels (email, web, social, etc.).
- Analyzing the performance of campaigns and refining audience strategies.
6. Reporting and Analytics
- Leveraging BlueKai’s reporting features to gain insights from the data.
- Understanding and interpreting key performance metrics.
- Advanced analytics for deeper audience insights.
7. Privacy and Compliance
- Understanding data privacy regulations (GDPR, CCPA) in the context of BlueKai.
- How to manage data and ensure compliance with privacy laws.
- Using BlueKai to maintain user consent and privacy preferences.
8. Best Practices and Use Cases
- Exploring case studies and real-world applications of BlueKai.
- Best practices for optimizing data management, audience segmentation, and campaign execution.
- Understanding the role of artificial intelligence (AI) and machine learning (ML) in BlueKai.
9. Advanced Features (Optional)
- Advanced configuration for data integrations and analytics.
- Using Oracle BlueKai for cross-channel marketing automation.
- Leveraging AI and predictive analytics within BlueKai.