Oracle Marketing Cloud Eloqua

Oracle Marketing Cloud Eloqua delivers the enterprise capabilities marketers need to quickly and easily unify customer data, engage the right audiences, and Provide high-performing marketing programs by automation, social, advertising, email studios. Automate content and social marketing, targeting, segmentation, and lead management with Oracle Marketing solution.

Our Oracle Eloqua Cloud corporate course gives you good exposure on:

•  Campaign orchestration.
• Segmentation and targeting.
• Asset management.
• Sales and marketing alignment.
• Marketing measurement and so on.

Why should you choose Nisa for Oracle Marketing Cloud Training?

Nisa Trainings is the best online platform for conducting one-on-one interactive live sessions with a 1:1 student-teacher ratio. You can gain hands-on experience by working on near-real-time projects under the guidance of our experienced faculty. We support you even after the completion of the course and are happy to clarify your doubts anytime. Our teaching style at Nisa Trainings is entirely hands-on. You’ll have access to our desktop screen and will be actively conducting hands-on labs on your desktop.

Job Assistance

If you face any problem while working on Oracle Marketing Cloud Certification, then Nisa Trainings is simply a Call/Text/Email away to assist you. We offer Online Job Support for professionals to help them and to solve their problems in real-time.

The Process we follow for our Online Job Support Service:

•   We receive your inquiry for Online Job Support.
•   We will arrange a telephone call with our consultant to grasp your complete requirement and the tools you’re using.
•   If our consultant is 100% confident in taking up your condition and when you are also comfortable with our consultant, we will only agree to provide service. And then you have to make the payment to get the service from us.
•   We will fix the timing for Online Job Support as mutually agreed by you and our consultant.

Course Information

Oracle Marketing Cloud Eloqua

Duration: 30 Hours

Timings: Weekdays (1-2 Hours per day) [OR] Weekends (2-3 Hours per day)

Training Method: Instructor Led Online One-on-One Live Interactive Sessions.

COURSE CONTENT :

1. Introduction to Oracle Marketing Cloud Eloqua

1.1 What is Eloqua?

• Overview of Oracle Marketing Cloud
• Benefits of using Eloqua
• Key features of Eloqua
• Eloqua’s role in digital marketing automation

1.2 Eloqua User Interface

• Navigating the Eloqua interface
• Key sections and modules in Eloqua
• User roles and permissions

1.3 Eloqua Terminology

• Campaigns, segments, assets, and lists
• Leads and contacts
• Workflows and automation

2. Account Setup and Configuration

2.1 Account Setup

• Creating and configuring an Eloqua account
• Defining the email domain and configuration
• Setting up custom fields for contacts and leads

2.2 Integrating with CRM Systems

• Connecting Eloqua with CRM platforms (Salesforce, Microsoft Dynamics, etc.)
• Understanding data synchronization
• Managing data flow between CRM and Eloqua

2.3 Privacy and Data Protection

• GDPR and data privacy considerations
• Setting up data retention policies
• Managing opt-ins and opt-outs

3. Campaign Management

3.1 Campaign Basics

• Creating and managing marketing campaigns
• Campaign settings and configurations
• Defining campaign goals and KPIs

3.2 Campaign Types

• Email-based campaigns
• Nurture campaigns
• Drip campaigns
• Event-based campaigns (webinars, product launches, etc.)

3.3 Multi-Channel Campaigns

• Using Eloqua for cross-channel marketing (email, social, SMS)
• Integrating with other Oracle or third-party tools for holistic campaigns

4. Email Marketing

4.1 Email Creation and Management

• Email design and templates
• Personalization and dynamic content
• A/B testing for emails

4.2 Email Campaign Automation

• Trigger-based emails
• Lead nurturing with automated email sequences
• Setting up and managing auto-responders

4.3 Deliverability and Compliance

• Ensuring email deliverability
• Managing spam filters and email bounces
• Compliance with CAN-SPAM and GDPR

5. Segmentation and Targeting

5.1 Building Segments

• Understanding segments vs. lists
• Creating dynamic and static segments
• Using filters and rules to build segments

5.2 Lead Scoring and Lead Management

• What is lead scoring?
• Setting up lead scoring models
• Automating lead scoring and nurturing

5.3 Targeting with Personalization

• Personalizing content for specific audience segments
• Dynamic content and behavioral triggers
• Using Eloqua’s segmentation tools for precision marketing

6. Automation and Workflows

6.1 Introduction to Eloqua Automation

• Understanding Eloqua’s Campaign Canvas
• Setting up automated workflows and tasks
• Triggering actions based on user behavior

6.2 Designing Automated Workflows

• Setting up complex workflows (lead nurturing, follow-ups, etc.)
• Using decisions and triggers within workflows
• Mapping out customer journeys

6.3 Advanced Automation

• Lead management and handoff to sales
• Integration with other systems for end-to-end automation
• Workflow reporting and optimization

7. Reporting and Analytics

7.1 Understanding Eloqua Reports

• Types of reports (campaign, email, landing page, etc.)
• Customizing reports in Eloqua
• Dashboards and performance metrics

7.2 Analyzing Campaign Performance

• Analyzing open rates, click-through rates (CTR), conversion rates
• Segment-level performance analysis
• Using insights to optimize future campaigns

7.3 Integrating with BI Tools

• Using Oracle Analytics Cloud (OAC) with Eloqua
• Creating custom reports and dashboards
• Analyzing data across multiple channels

8. Landing Pages and Forms

8.1 Landing Page Creation

• Designing and building landing pages
• Using templates and custom designs
• Optimizing landing pages for conversion

8.2 Forms and Lead Capture

• Creating forms to capture lead information
• Integrating forms with CRM and other marketing systems
• Using progressive profiling for better lead data

8.3 Optimizing Landing Pages and Forms

• A/B testing for landing pages and forms
• Conversion rate optimization (CRO) techniques
• Form validation and error handling

9. Integrations and Third-Party Tools

9.1 Eloqua Integration Overview

• Integration options with Oracle products (Sales Cloud, Oracle DMP)
• Third-party integrations (Social media, webinar platforms, etc.)
• Using REST APIs for custom integrations

9.2 Integrating with Web Analytics and Social Media

• Integrating Eloqua with Google Analytics and other analytics tools
• Using Eloqua’s social media connectors
• Analyzing social media ROI