Salesforce Marketing Cloud Training
Salesforce Marketing Cloud (SFMC) is a comprehensive digital marketing platform that enables organizations to deliver personalized customer experiences across email, social media, mobile, web, and other digital channels. It provides tools for customer engagement, campaign management, data analysis, and AI-driven insights.
Why should you choose Nisa For Salesforce Marketing Cloud Training?
Nisa Trainings is the best online training platform for conducting one-on-one interactive live sessions with a 1:1 student-teacher ratio. You can gain hands-on experience by working on near-real-time projects under the guidance of our experienced faculty. We support you even after the completion of the course and happy to clarify your doubts anytime. Our teaching style at Nisa Trainings is entirely hands-on. You’ll have access to our desktop screen and will be actively conducting hands-on labs on your desktop.
Job Assistance
If you face any problem while working on Salesforce Marketing Cloud Course, then Nisa Trainings is simply a Call/Text/Email away to assist you. We offer Online Job Support for professionals to assist them and to solve their problems in real-time.
The Process we follow for our Online Job Support Service:
- We receive your inquiry for Online Job
- We will arrange a telephone call with our consultant to grasp your complete requirement and the tools you’re
- If our consultant is 100% confident in taking up your requirement and when you are also comfortable with our consultant, we will only agree to provide service. And then you have to make the payment to get the service from
- We will fix the timing for Online Job Support as mutually agreed by you and our consultant.
Course Information
Salesforce Marketing Cloud Training
Duration: 25 Hours
Timings: Weekdays (1-2 Hours per day) [OR] Weekends (2-3 Hours per day)
Training Method: Instructor Led Online One-on-One Live Interactive
Sessions.
COURSE CONTENT :
Module 1: Introduction to Salesforce Marketing Cloud
- Overview of Salesforce Marketing Cloud (SFMC).
- Benefits and capabilities of SFMC for marketers.
- Understanding the SFMC architecture.
- Key SFMC Studios and Builders:
- Email Studio, Mobile Studio, Social Studio.
- Journey Builder, Automation Studio, Advertising Studio.
Module 2: Email Studio
- Basics of email marketing.
- Creating and managing email templates.
- Personalization with AMPscript:
- Dynamic content generation.
- Conditional statements for tailored emails.
- Managing subscriber lists and data extensions.
- Tracking email performance metrics (open rate, click rate, etc.).
Module 3: Journey Builder
- Introduction to Journey Builder.
- Designing customer journeys:
- Entry sources (email, mobile, CRM data, etc.).
- Defining goals, triggers, and events.
- Using decision splits and path optimization.
- Real-time journey tracking and analytics.
- Best practices for creating effective customer journeys.
Module 4: Audience Builder
- Understanding customer data and segmentation.
- Creating and managing data extensions.
- Using filters and queries to segment audiences.
- Synchronizing CRM data with Marketing Cloud.
- Real-time audience targeting.
Module 5: Mobile Studio
- SMS and MMS marketing:
- Creating and sending text campaigns.
- Managing opt-in/opt-out compliance.
- Push notifications and mobile app messaging.
- Integrating mobile campaigns into multi-channel strategies.
Module 6: Social Studio
- Social media management with Social Studio.
- Publishing and scheduling posts across platforms.
- Monitoring brand mentions and analyzing sentiment.
- Engaging with customers on social platforms.
- Social media campaign tracking and performance metrics.
Module 7: Advertising Studio
- Overview of Advertising Studio.
- Synchronizing CRM data for ad targeting.
- Retargeting campaigns and lookalike audiences.
- Managing social, display, and search ad campaigns.
Module 8: Automation Studio
- Automating marketing workflows:
- Scheduling emails, SMS, and other campaigns.
- Data imports and exports.
- Configuring triggers for real-time interactions.
- Monitoring and optimizing automation processes.
Module 9: Interaction Studio
- Real-time customer engagement with Interaction Studio.
- Tracking and analyzing customer behavior.
- Designing dynamic, personalized experiences.
- Delivering content based on user intent and preferences.
Module 10: Data Studio
- Accessing and sharing third-party data.
- Enhancing customer profiles with enriched datasets.
- Data privacy and compliance considerations.
Module 11: Einstein for Marketing Cloud
- Predictive analytics and AI capabilities.
- Einstein Engagement Scoring:
- Predicting open and click rates.
- Einstein Recommendations:
- Delivering personalized product/content suggestions.
- Analyzing campaign effectiveness with AI insights.
Module 12: Reporting and Analytics
- Using SFMC’s built-in reporting tools.
- Generating reports for campaigns, journeys, and subscribers.
- Building dashboards for data visualization.
- Measuring ROI and key performance indicators (KPIs).
Module 13: Integration with Salesforce CRM
- Integrating Marketing Cloud with Sales Cloud and Service Cloud.
- Syncing customer data and activities.
- Creating a 360-degree customer view.
- Building campaigns based on CRM data insights.